Updated: Jan 19
The answer to that question is passion for families like mine.
It took a long time but during 2018 I finally realized my gift of influence on purchases friends make on UTVs, parts, and accessories. I have literally connected more people with new and used vehicles than our local dealership!
Since I was a kid in the 80s, when Honda was "the leader", ATVs have always fascinated me. My family was always Honda back then and to a degree still today. Growing up, all we ever had were utility/hunting ATVs. If you couldn't use an ATV for work you didn’t need it. But this little boy always dreamed of having a legendary TRX250R or the mighty ATC350X with those super cool dual headlights. By college age all that Honda offered was the TRX250X. Then once finally finished with college I was able to buy a brand new 1996 TRX300EX! Life was great! Then it got greater when I met my would-be wife who also rode a TRX300EX. And still greater as our two daughters have grown to ride along with us!
As you can see I’ve been involved in this ATV market since I was a kid. Although the machines have changed and new manufacturers have entered the arena. My own family has grown and I’m still fascinated with riding these machines.
The sport side by side vehicles have revolutionized the way families play together in a good way because now parents can take their kids riding with them safely buckled in and surrounded by a roll cage.
My goal with this business is to is to focus on the families like mine out there in the UTV world. We play together. We don’t need the biggest lift kit, biggest mud tires, or most elaborate accessories. We just want to ride all day and make it back to the truck! The focus of 10-80 Dirt Sports will be on maintenance items, parts, and tools that will help the DIY dads like me (and shade tree mechanics) keep all the family machines working in tip top condition. Using my interest in the industry to locate parts that I would use myself, then I’ll be able to share info with others and make these parts available.
The grander dream is that this very small business grows into a full blown dealership, where we can match people to the products that meet their needs and goals. My dealership would be a social center, as much as a place of business, where people could connect. Life is about making memories together and that's what 10-80 Dirt Sports will promote.